BANK OF IRELAND - #BOIBUSINESSLIFT

Strategy, Outreach, Activation, Video Content

Brief: Bank of Ireland wanted to show their support of Irish businesses during the 2014 Web Summit in Dublin. There was a problem though, Bank of Ireland wan't an official Web Summit sponsor. 

Solution: Bank of Ireland really wanted to help drive Irish SMEs at the event. So that is exactly what we did. With an attendance of 20,000 at the event per day, we thought it fitting that Bank of Ireland help attendees get to where they were going. During the 3 day event we asked people to tweet the #BOIBusinessLift with their destination and we would offer them a free lift to where they wanted to go. We particularly targeted influential high profile speakers and delegates. 

The campaign (promoted through paid and organic activity on Twitter) resulted in a combined result of 2.6 million impressions with people interacting via 796 tweets over the 3 days. The campaign was nominated for best use of real-time marketing at the social media awards but most importantly, Bank of Ireland received over 200 BOI partnership signups.

ECD: Marty Busch

Creative Director : Aaron Goodliffe

Art Director: Peggy O Neill

Copywriter: Dave Sihra