Club Orange - Social

Social Content, Design, Social Strategy

Brief: To create ongoing and engaging social content that appeals to the 18-24 year old target market.

Solution: We created effective social posts and video content that engaged their existing fans and promoted sharing and discourse on the club social channels. We wanted the creative to tap into what the target market were already doing on their smartphones. For instance, our target market were avid users of Instagram. So, in order to grab their attention we created an Instagram treasure hunt. We turned the Club Orange Instagram feed into a large image mosaic. Inside one of these images we hid a bottle of Club Orange. Users had to look in each image section to try and find the bottle of Club. Once they found the right section they had to comment in order to be in with a chance of winning.

The use of emojis is also extremely popular within our target market. So, to show how well we understand what they enjoy, we released messages written solely in emojis characters and asked our fans to crack the code to be in with a chance of winning Club. 

In the past year Club Orange has worked in conjunction with the release of many popular movies. One movie in particular, Zoolander 2 already had a cult following. Bringing to light the already popular 'blue steel' model pose, we encouraged fans to create and name their own poses. We selected winners and in turn illustrated their poses and had them printed onto T-shirts. 

Amongst these social posts we also introduced fun video competitions asking fans to guess the specific fruit visible on screen, aswell as trying to give them a scare to celebrate in halloween. 

For the current 'Share #TheBestBits of Ireland' campaign I designed a site that works as an aggregator for the campaigns hashtag. It gathers all the content posted by the users onto an interactive map of Ireland.