MOBILE COVER - PROTECT YOUR PHONE FROM YOURSELF

HTML5 Overlay, Mobile Advertising, Display Advertising

Brief: To launch Mobile Cover in a clever and engaging way and to gain brand awareness. 

Solution: We wanted to engage with customers about mobile device insurance in an impactful way. We created a campaign that urged consumers to 'protect your phone from yourself'. What better way to show consumers how harmful they are to their own phones then to stimulate a cracked phone screen on their device.

We created Irelands first of its type built in HTML5 overlay and the project won Best Use of Innovation in the Mobile Media Awards 2013

Creative Director : Ian McFarlane / Andrew McNulty

Art Director: Peggy O Neill

Copywriter: Donal O Higgins

Production: Ger Hughes