Kildare Village - Sweet Treats
Social Content, Blogger Outreach, Digital Videos
Brief: Kildare Village asked us to create a digital campaign based around their 'Treat Yourself' group tagline.
Solution: We developed a campaign that had a 3 pronged approach. We began with Ireland's first Flashtagram, where we engaged with 30 online fashion and lifestyle influencers. We sent out each of the influencers products from the David Clulow store in Kildare Village. We then asked them to style a picture with the product as the main focus of the image. Each influencer then had to post their image along with certain hashtags to the their Instagram feed at a specific time on a specific day. The result would be a takeover of their fans' Instagram feeds, resulting in over 25,000 organic engagements.
Following from this we created a range of 'Sweet Treat' videos, showcasing some of the Villages most popular products and combining them with delicious treats. We released our videos during our Summer Day Out event, where we invited 20 key bloggers on a stylish trip by train to the outlet.
We treated them to an edible cookie invitation, macarons, vouchers, champagne, and personalised illustrations, which they shared across Twitter, Facebook and Snapchat. The event reached over 800,000 people organically, drove over 20,000 engagements and achieved a media value of over 250k.
Creative Director : Aaron Goodliffe
Art Director: Peggy O Neill
Photography: Claire Brown
Camera: Burschi Wojnar
Food Styling: One Fine Plate