A real-time activation linking Bank of Ireland to Web Summit without official sponsorship.

With the event in Dublin, we focused on showing genuine support in a way that felt useful and visible. Rather than competing for attention inside the venue, we helped people get where they needed to be.

Over three days, attendees tweeted #BOIBusinessLift with their destination, and Bank of Ireland provided free lifts across the city. The activation targeted founders, delegates and speakers, turning everyday journeys into moments of brand interaction.

Promoted through paid and organic social, the campaign generated 2.6 million impressions, sparked 796 real-time interactions and drove over 200 partnership sign-ups.

Creative Direction: Marty Busch
Team: Peggy O Neill, Dave Sihra, Flint Creative