A brand campaign shaped by the people who define the city.

Working to a tight turnaround, we asked the people of Cork what the city meant to them. Using Cork’s 96FM social channels, locals directed us to the places, faces and stories that capture the spirit of Cork, turning the audience into collaborators.

The result was a 20-second TV spot, shot in a moving portrait style, celebrating Corkonians with the same pride they bring to the city. The film aired on UTV Ireland and across social.

The approach carried into OOH, pairing faces and locations from across the city with the line ‘The Music. The Voices. The People.’, capturing the collective identity of Cork.

Creative Direction: Marty Busch
Team: Peggy O Neill, Dave Sihra, Flint Creative