A summer campaign bringing Kildare Village’s Treat Yourself platform to life through creators.

At a time when influencer marketing was still emerging, we placed creators at the centre of the strategy rather than as an add-on. Thirty fashion and lifestyle influencers styled pieces from David Clulow and posted in unison, creating one of Ireland’s first coordinated Instagram takeovers.

The campaign was supported by a series of Sweet Treats social videos, pairing fashion with indulgent moments to bring the idea of self-reward to life in a playful, visual way. It culminated in a Summer Day Out, where selected creators were invited to the Village and shared the experience organically.

The work reached over 800,000 people, generated more than 20,000 engagements and delivered media value exceeding €250k

Creative Direction: Aaron Goodliffe, Peggy O Neill
Team: Claire Brown, Burschi Wojnar, One Fine Plate