A grassroots football tournament turning product promotion into an experience worth competing for.

Rather than simply showcasing football boots on the shop floor, we created a bespoke five-a-side tournament that put Life Style Sports at the heart of grassroots football. Recruiting directly from the LADbible Ireland audience, we turned our community into the campaign.

Every detail was designed to make it feel like a tournament players genuinely wanted to be part of, from bespoke branding and custom kits to DJs, prizes and special guests. The event generated multiple content opportunities throughout the day, extending the campaign beyond the pitch and strengthening the connection between our audience and Life Style Sports.

Creative Direction: Peggy O’Neill
Team: Karla Chubb, Jonathan Murphy, Jonas Puidokas