A series of campaigns bringing global film releases to social-first audiences.

Working across titles including Air, Saltburn, Creed, Barbie, Superman and Gladiator II, we shaped how each release showed up on social. With smaller budgets, the focus was on ideas that felt native to the platform and entertaining in their own right.

Content ranged from in-feed announcements and swipeable carousels bringing audiences up to speed, to exclusive trailer drops and reactive formats tied to cast and cultural moments.

On the ground, vox pops captured audience reactions, tapping into themes, characters and conversations around each film to create relatable, shareable content.

Across each campaign, the approach stayed consistent: simple, entertaining ideas that connected audiences to each release and turned anticipation into interaction.

Creative Direction: Peggy O’Neill
Team: Niall Kelly, Jonathan Murphy, Garth Byrne