Sullivan's breweryBringing one of Ireland's oldest breweries back for a new generation.
Sullivan's was both Kilkenny's newest and oldest brewery. While its brewing heritage stretched back more than 300 years, the revived brand needed to connect with a new generation of craft beer drinkers. Drawing on the brewery's history, the Sullivan family and the stories of Kilkenny, we created a distinctive visual identity that gave the brand a recognisable and playful presence across social.
Built around vintage illustration, collage, animation and photography, the platform extended across historical storytelling, product campaigns and everyday social content, creating a consistent style that felt unmistakably Sullivan's.
Creative Direction: Alexis Bouckaert
Senior Art Director: Peggy O Neill, Copy: Peter McGann, Design & Animation: Gustavo Richieri
Brewing’s In Our Blood
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Brewing’s in our blood, but gambling definitely isn’t. In 1918 one of us lost the whole brewery on a horse in Deauville to try and impress a woman. We learnt our lesson: we only bet on the dogs now.
Brewer By Day
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This guy is a personal hero of ours; the more we learn about him the more we love him. During the dark days of the famine, Richard Sullivan became a champion of the great Kilkenny people. By day, he was a simple ale brewer. But by night, he opened the doors of the brewery and doled out soup to the hungry. A real-life superhero!
The Sleeping Sentry
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Kilkenny is a town with no end of creepy yarns. Like this one about the sentry of Foulksrath Castle, who fell asleep on the clock and instead of being handed the P45, was thrown off the castle battlements to his death. They say you can still hear his footsteps echo on the Kilkenny streets, and that’s why we always leave out a midnight pint in our Tap Room on Halloween.
The Turkey
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If you’re in charge of the turkey this year, why not baste your turkey in Sullivan’s Red Ale, like this lad did! Your family will thank you for it!
The Proposal
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A nod to our legendary womenfolk brewers of old! Kilkenny’s 17th century brewsters were commonly given the nickname “alewives” as they’d brew up batches of red ale from their cottages. Our kind of women!!
brewing is in our blood